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The 7-Eleven Kerplunk Pop-Up Celebrates Green Day in LA
Client
7/11
Deliverables
Creative • Production • On site Management
Location
Los Angeles
To celebrate Green Day’s 30th anniversary and launch the exclusive Kerplunk Slurpee®, we created a two-day speakeasy pop-up on Hollywood Boulevard. Fans who purchased the limited-edition flavor unlocked access to a punk-inspired backroom filled with music, nostalgia, and bold visual moments. Timed with the band receiving a star on the Hollywood Walk of Fame, the experience bridged a cultural milestone with a high-energy consumer launch. The event was fan-first, immersive, and unapologetically on-brand.
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