Pure Leaf x Martha Stewart: The “Don’t Do It Yourself” Kit

For Pure Leaf’s “Don’t Do It Yourself” campaign with Martha Stewart, we brought the idea to life through a fully integrated sweepstakes and premium at-home kit. We managed the program end-to-end including strategy, site, rules, design, production, and fulfillment. The custom kit elevated the iced tea ritual with beautifully designed essentials and a simple four-step reminder: Refrigerate. Pour. Sip. Enjoy. More than 20,000 entries turned a digital promotion into a tangible brand moment that extended beyond the screen.