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Pepsi NFL Tailgating Experience
Client
Pepsi
Deliverables
Event Design • Multi-Market Event Planning • Event Production • Event Management
Location
NFL Stadiums
We turned Pepsi’s latest campaign into a locally owned, multi-stadium tailgate experience rooted in food, fandom, and tradition. At each stop, fans entered through bold “Tailgating Deserves Pepsi” signage into a high-energy tailgate built around local flavor. Custom menus blended classic game-day staples with city-inspired dishes. NFL alumni joined fans for photos, autographs, and storytelling, while brand ambassadors served Pepsi samples and shareable recipe cards. Fans left with full hands, great photos, and a stronger connection to the brand.
