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New Balance NYC Marathon Weekend
Client
New Balance
Project type
Creative • Production • On-site Management
For New York City Marathon weekend, we created two distinct brand moments for New Balance: one for media and one for the running community. The weekend began with a press preview at 1 Hotel, where product innovations were showcased through curated vignettes inspired by the marathon route and elevation map. On race day, New Balance took over Mile 23.4 at the Cooper Hewitt Garden, creating a rally point for friends and family. Branded hot chocolate, custom cheer signs, and practical swag brought warmth and energy to a pivotal mile. Heritage, innovation, and community were seamlessly integrated into one of the world’s most iconic races.
