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Frito-Lay’s Ultimate FIFA WWC Watch Party
Client
Frito Lay
Deliverables
Experience Design • Event Production • Design Execution • Event Management
We designed “The Ultimate Watch Party Experience” for Frito-Lay during the FIFA Women’s World Cup. The 40’ x 20’ space, inspired by a soccer locker room, featured official trophies, U.S. Soccer memorabilia, and custom jerseys designed by female artists. A mirrored tunnel entry led guests to a hands-on snack bar, where they built their own popcorn mixes and packed them into branded tins. The pop up was immersive, celebratory, and built for shared moments.
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